Privacy policy

Last updated: 2026-09-25

This page explains what data Fitty collects, why, how we use it, and your rights.

TL;DR

This policy covers the Fitty iPhone app and the website, including the web try-on at appfitty.com/try-on.
Your photos stay on your device (in the app, or in your browser on the web) and are only sent to our servers to check that a photo is usable and to create the try-on you ask for.
We only collect what is needed to sign you in, sell you credits and generate your looks.
Payments on the website are handled by Stripe. We never see or store your card details.
We never sell your data. We do not show ads.
You can clear your saved data or delete your account at any time.

What we collect

Your account

Email address (from Sign in with Apple or Sign in with Google)
Authentication tokens from the identity provider
Subscription status and remaining credits
Purchase records for credit packs bought on the website — which pack, when and the amount (no card details)
Device push token (only if you enable notifications)

Photos you add

Model photos — the full-body photo you add as your base
Garment photos — the clothing, swimwear or accessory items you upload
Generated try-on images and garment shots (your “looks”)

Generated by your use of the app

Credits used and try-ons generated
Basic, anonymous crash diagnostics

We do not collect: precise location, contacts, browsing history, or advertising identifiers.

Why we collect it

Data	Purpose
Email + auth tokens	Sign you in and keep your account secure
Subscription + credits	Apply your plan and track try-on credits
Model + garment photos	Check the photo is usable (and whether an item is swimwear), then generate the try-on you requested
Purchase records	Add the credits you bought and keep the records required for accounting and tax
Saved looks	Store and re-show your library in My Looks
Push token	Notify you when a look is ready

Where data is stored

Your account and saved looks are stored on servers located in the European Union. Storage is encrypted at rest and access is restricted so you can only see your own account's data. We retain your data for as long as your account is active.

What the website keeps in your browser

When you use the web try-on, these are stored only in your browser's local storage on that device — they are not uploaded to our servers:

Your sign-in session, so you stay signed in
Your saved model photos and wardrobe pieces, and the outfit you are putting together
Small preferences, such as your chosen currency

You can remove them at any time by deleting pieces in your wardrobe, removing saved models, signing out, or clearing this site's data in your browser settings.

Service providers we use

Category	Purpose
Authentication	Sign you in with Apple or Google
Cloud storage (EU region)	Store your account and saved looks securely
AI image generation	Render the try-on from your model and garment photos
Subscription processing	Manage your App Store subscription
Website payments (Stripe)	Sell credit packs on the website as merchant of record — processes your payment, billing details and applicable tax. Stripe handles your card details; we never receive them
Push notifications	Deliver “look ready” alerts
Crash reporting	Anonymous diagnostics to fix app bugs
Website analytics (Umami)	Count page visits on the website to understand what people use — cookieless, no personal data, no cross-site tracking

We use a small number of reputable third-party processors to deliver the service. They are bound by data-processing agreements, process data only on our instructions, and do not use your data for advertising or model training. We do not share data with advertisers, data brokers, or marketers. We do not sell data.

Your photos and AI generation

Your model and garment photos stay on your device — in the app, or in your browser on the website — until they are needed. A photo is sent to our servers when you add it, so we can check that it is usable (and whether a clothing item is swimwear), and again when you create a try-on. For generation it is passed to our AI image-generation provider for the sole purpose of rendering the requested look.

The provider processes this data under a data-processing agreement and does not use it to train general-purpose models. No photos are sold. You can remove your saved looks at any time with Clear saved data, or remove everything by deleting your account.

Your rights

Access

All data we hold about you — email us.

Correct

Any inaccurate account detail — update it inside the app.

Delete

Your account and all data — Profile → Delete Account in the app, or email us.

Clear web data

Models and wardrobe saved on the website — remove them on the site, or clear this site’s data in your browser.

Clear looks

Your saved try-ons — Profile → Clear saved data.

Withdraw consent

Any optional processing — e.g. push notifications.

Data deletion is permanent and takes effect within 7 days. Billing records required by applicable law may be retained for up to 7 years in compliance with tax regulations.

Cookies and tracking

We do not use advertising or tracking cookies, and neither the app nor the website contains third-party advertising SDKs. The website uses Umami, a privacy-friendly analytics service, to count page visits — it sets no cookies, collects no personal data and does not follow you across other sites. Crash reporting in the app is anonymous (no email, no user identifier). The website uses your browser's local storage only for the items listed above. When you pay on the website you are taken to Stripe's checkout page, which uses its own cookies for security and fraud prevention under Stripe's privacy policy.

Changes to this policy

If we change anything material, we will notify you by email or in the app or website before the change takes effect. The "last updated" date at the top of this page always reflects the most recent revision.

Contact

For privacy questions, data requests, or to invoke any of your rights:

Email: hello@fittyapp.com